TARGET LAUNCHES SWAG BOXERS

THE WORLD’S MOST FUN AND OUTLANDISH BOXERS AND SOCKS!

Swag Boxers, the leading global brand for exciting boxers and socks, is releasing a range of collections in Target stores across Australia as of mid-August. The Australian branch of Swag Boxers was launched in April of 2021, bringing novelty boxers and collaborations with large franchises such as Star Wars and Harry Potter to everyone Down Under.

Rolling out over a timeline of three months, a variety of collections are due to hit Target’s shelves as of mid-August, starting with boxers and soxers featuring smash shows from Rick and Morty to Scooby-Doo, The Simpsons and Spongebob Squarepants.

Fan favourites Space Jam and Friends are due to be stocked by mid-September, while the last drop in mid-October includes a line up of themed collections just in time for the silly season.

Founded in Los Angeles by a group of friends, the brand set out to reinvent the idea of underwear. They shunned boring basics for adventurous boxers that boast bold, relatable prints in the world’s most comfortable fabric. Co-founder Jonathan Cullen said, “We can’t wait to see Swag Boxers in Target stores! It’s about time Aussies finally got their hands on boxers that are both fun and comfortable.”

BOXERS

Show off your SWAG with our high quality trunks, made from ultra-soft micro polyester fabric With ultra-premium satin waistbands.

SOXERS

Keep your tootsies snug and stylish with our new range of socks, sporting a bunch of collections and colours to suit every shoe.

 


 

For more information, head to swagboxers.com.au

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